The Kavli Foundation Brand Book

The Kavli Foundation Brand Guidelines

Style Guide

VISUAL IDENTITY Logo The foundation’s logo is built for architectural strength and stability. NOTES • Use of the full logo lockup (logomark + logotype) should always be prioritized. X X ALTERNATIVE VERSIONS • Consider using the simplified version of the For print limitations and small scale usage. logo where legibility of the logomark may be compromised due to print limitations X (such as lexography or silkscreening), low resolution digital cases and small scale usage. X X FULL SIMPLIFIED • Consider left-aligning typography with logotype where possible. CLEARANCE 1

VISUAL IDENTITY Logomark The origins of The Kavli Foundation logomark are found in sacred geometry, a belief that the fundamental properties of the universe can be quantified into simple shapes and patterns. The mark is comprised of two symbols: ALTERNATIVE VERSIONS an ‘overlapping circles grid’ known For print limitations and small scale usage. as the Flower of Life and a hexogonal configuration known as Metatron’s Cube, symbolizing focus, energy, discovery and an underlying pattern of the universe. FULL SIMPLIFIED NOTES CLEARANCE • Consider using the simplified version of the logomark where legibility may be compromised due to print limitations (ie. silkscreening, flexography), low resolution digital cases and small scale usage. 2

VISUAL IDENTITY PRIMARY COLORS SECONDARY COLORS Color The Kavli color palette features a bold PANTONE RED 032 C 3135 C 254 C 583 C 723 C 7402 C and contrasting usage of red and blue, # EF3340 # 00A3C9 # 9B278F # B8BE14 # B36A20 #ECD798 complemented by a secondary palette M 90 Y 76 C 100 Y 15 C 45 M 100 K 5 C 25 M 80 C 24 M 62 Y 100 K 10 M 6 Y 30 of colors primarily used to identify and R 239 G 51 B 64 R 0 G 163 B 201 R 155 G 39 B 143 R 155 G 39 B 143 R 179 G 107 B 41 R 255 G 238 B 188 promote the Kavli Sciences. NOTES • Do not use colors not specified here. PANTONE 288 C • Gold is reserved for use with The BLACK C 7540 C CG 4 C WHITE Kavli Prize. # 1E376C # 231F20 # 4B4F54 # BBBBBB # FFFFFF C 100 M 94 Y 23 K 11 K 100 C 67 M 54 Y 46 K 40 C 25 M 80 C 0 M 0 Y 0 K 0 R 106 G 113 B 116 R 00 G 00 B 00 R 75 G 79 B 84 R 155 G 39 B 143 R 255 G 255 B 255 3

VISUAL IDENTITY PRIMARY Color The Kavli Foundation Logo is restricted to certain colors, most prominently featured SECONDARY on blue and white backgrounds. NOTES • Do not use any color variations • Black logo should only be other than those shown here. used where a single black • When placing the logomark on ink restriction limits printing photography, use the logo with white color versions (ie. some type. If legibility is compromised, try shipping labels/cartons). using the all-white logo and/or consider • Light gray logo is restricted modifying or changing the background to only subtle use cases to not conflict with the logo. such as watermarking. • Prioritize the logo on blue (red032- 100W) for primary branding (covers, intro slides, etc), where applicable, supported by the red/blue logo on white (red032-288) for secondary elements (content pages, etc). …on light backgrounds …on blue background …on red background …on dark / photography 4

VISUAL IDENTITY We champion basic research through Advancing Kavli Institutes, help strengthen the relationship between science and society, science for and celebrate scientific discoveries. the benefit of Typography Demi Bold | Headlines, Titles humanity. Medium | Large Headlines, Titles ASTROPHYSICS Avenir Next NEUROSCIENCE Kavli typography is set in a modern update Kavli Institute NANOSCIENCE to a classic sans serif typeface, Avenir Medium | Titles, Names THEORETICAL PHYSICS Next. As a geometric font it complements the shapes found within the Kavli logo Scientific research can yield Bold, Demi Bold Caps | Labels, Subtitles without competing with the logotype. unimaginable benefits for all Link: Avenir Next Font Family (Linotype) humanity, so we move science and society forward by serving as its intentional and responsive catalyst. Regular, Medium | Body, Subtitles the small: exploring the Public Engagement dimensions of systems and with Science Strengthening the connection atoms and molecules between science and society Italics | Captions, Quotes, Accents Text Alignment with Logo 5