VISUAL IDENTITY PRIMARY COLORS SECONDARY COLORS Color The Kavli color palette features a bold PANTONE RED 032 C 3135 C 254 C 583 C 723 C 7402 C and contrasting usage of red and blue, # EF3340 # 00A3C9 # 9B278F # B8BE14 # B36A20 #ECD798 complemented by a secondary palette M 90 Y 76 C 100 Y 15 C 45 M 100 K 5 C 25 M 80 C 24 M 62 Y 100 K 10 M 6 Y 30 of colors primarily used to identify and R 239 G 51 B 64 R 0 G 163 B 201 R 155 G 39 B 143 R 155 G 39 B 143 R 179 G 107 B 41 R 255 G 238 B 188 promote the Kavli Sciences. NOTES • Do not use colors not specified here. PANTONE 288 C • Gold is reserved for use with The BLACK C 7540 C CG 4 C WHITE Kavli Prize. # 1E376C # 231F20 # 4B4F54 # BBBBBB # FFFFFF C 100 M 94 Y 23 K 11 K 100 C 67 M 54 Y 46 K 40 C 25 M 80 C 0 M 0 Y 0 K 0 R 106 G 113 B 116 R 00 G 00 B 00 R 75 G 79 B 84 R 155 G 39 B 143 R 255 G 255 B 255 3
The Kavli Foundation Brand Book Page 3 Page 5