VISUAL IDENTITY PRIMARY Color The Kavli Foundation Logo is restricted to certain colors, most prominently featured SECONDARY on blue and white backgrounds. NOTES • Do not use any color variations • Black logo should only be other than those shown here. used where a single black • When placing the logomark on ink restriction limits printing photography, use the logo with white color versions (ie. some type. If legibility is compromised, try shipping labels/cartons). using the all-white logo and/or consider • Light gray logo is restricted modifying or changing the background to only subtle use cases to not conflict with the logo. such as watermarking. • Prioritize the logo on blue (red032- 100W) for primary branding (covers, intro slides, etc), where applicable, supported by the red/blue logo on white (red032-288) for secondary elements (content pages, etc). …on light backgrounds …on blue background …on red background …on dark / photography 4