112 THE POWER OF VISUAL STORYTELLING SlideShare Facts and Figures • With 60 million monthly visitors and • The average number of slides per presenta- 149 monthly 130 million page views, SlideShare tion is 19. is among the most visited 200 websites in • The 6 most-used tags on SlideShare are 144 business, market, trends, research, social the world. • SlideShare has 5 times more traffic from 150 media, and statistics. 145 • Popular presentations contain more images business owners than any other website. • SlideShare is heavily used by small business (37, on average) than other presentations 146 151 owners and microbusiness owners. (which contain 21). • SlideShare’s audience comes from a range • SlideShare was recently voted to be among of sources: organic searches, other social the world’s top 10 tools for education and 147 152 networks, and other SlideShare content. e-learning. • The 5 most popular topics are business, 148 technology, travel, education, and health. SlideShare or other social media sites such as LinkedIn, or they embed the files in their blogs and company websites. SlideShare has also been referred 153 to as “the world’s largest professional content sharing community.” Like LinkedIn (the company that owns the site), it is mainly used by the business community, and the two networks complement each other. SlideShare presentations can be uploaded into a LinkedIn profile to add an extra dimension of knowledge and expertise to your company or individ- ual image. While the basic platform is free, there is a paid-for professional platform that allows you to brand your channel and have ad-free pages, and it gives you access to analytics. When it comes to community building and lead generation, especially in the B2B sphere, SlideShare can demonstrate expertise in your field, and it works very successfully as visual content marketing. SlideShare isn’t about quick fixes and viral memes, but about networking in a virtual