THE POWER OF THE PLATFORM: VISUAL STORYTELLING ON SOCIAL NETWORKS 113 space and having something in-depth but shareable to use to connect with colleagues and customers. SlideShare isn’t just about sending information outward. The social functions in the site are giving companies the potential to connect with customers and clients in new ways, generating new business and enhanc- ing their online image. SlideShare also allows you to amplify your message. If a webinar or conference presentation reached only a few thousand in its original for- mat, SlideShare can have a multiplier effect once the presentation is posted online. Think back to Ekaterina’s example of using a deck uploaded to SlideShare to promote her book Think Like Zuck. The presentation “12 Most Profound Quotes by Facebook’s CEO Mark Zuckerberg” was viewed by more than 97,000 people with no paid promotion behind it. Being innovative in technology use to get their message across can help organizations of all sizes connect with new audiences. Sharing presenta- tions can show users a company’s ethos far better than the more traditional LinkedIn, Twitter, and Facebook routes alone. In-depth presentations can make a company more three dimensional and add personality. In May 2011 NASA launched its NASA Universe channel on SlideShare (http://www.slideshare.net/NASA), which integrated presentations, doc- uments, and videos from their headquarters and field centers. In the announcement on the SlideShare blog, NASA Social Media Manager Stephanie Schierholz said: “NASA always is on the lookout for new ways we can engage people in their space exploration program. SlideShare provides us another great way to share our content in new ways and new places with the goal of inspiring and interesting people in the 154 universe.” An increasing number of companies are using SlideShare to present financial, technical, or other in-depth information that can be difficult to represent on their websites using more traditional tools such as graphs and text. SlideShare enables them to connect with potential clients in a whole new way. Pfizer uses SlideShare to post its financial reports,