210 NOTES 162. http://techsavvynyc.com/google-plus-demographics/. 163. http://techsavvynyc.com/google-plus-demographics/. 164. http://techsavvynyc.com/google-plus-demographics/. 165. http://www.clickz.com/clickz/column/2250858/small-businesses-are-benefiting -from-google-presence. 166. http://en.community.dell.com/dell-groups/sbc/b/weblog/archive/2013/05/20/trey -ratcliff-s-google-domination-visual-content-tips-for-marketers.aspx. 167. http://www.google.co.uk/think/case-studies/cadbury-sweet-google-plus.html. Chapter 4 1. http://www.andreavahl.com/social-media/29-of-the-best-social-media-quotes.php. 2. http://burberry.tumblr.com. 3. http://businesstoday.intoday.in/story/burberry-social-media-initiative/1/191422 .html. 4. Jonah Peretti, Keynote Speech, SXSW 2013. 5. http://www.youtube.com/watch?v=T6MhAwQ64c0. Chapter 5 1. http://theinspirationroom.com/daily/2013/oreo-daily-twist/. 2. http://dachisgroup.com/2013/06/real-time-marketing-definition/. 3. http://www.emarketer.com/Article/Originality-Content-Marketers-Greatest -Challenge/1009495. 4. http://www.zdnet.com/blog/feeds/smart-usa-does-the-math-on-twitter-about -pigeon-crap/4921. 5. http://www.wired.com/underwire/2013/02/oreo-twitter-super-bowl/. 6. eMarketer, Inc., Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing, February 2013, p. 2. 7. http://www.emarketer.com/Article/Real-Time-Marketing-Drumbeat-Gets-Louder -Agencies-Brands-Sign-On/1009869. 8. eMarketer, Inc., Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing, February 2013, p. 2. 9. eMarketer, Inc., Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing, February 2013, p. 5. 10. http://www.emarketer.com/Article/Real-Time-Marketing-Drumbeat-Gets-Louder -Agencies-Brands-Sign-On/1009869. 11. eMarketer, Inc. Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing, February 2013, p. 9. 12. http://adage.com/article/guest-columnists/fast-truths-real-time-marketing/239959/. 13. http://www.toprankblog.com/2013/04/real-time-marketing-smarts/.