NOTES 211 14. http://www.adweek.com/news/technology/oreo-tries-super-bowl-tweet-strategy -oscars-147518. 15. https://blog.twitter.com/2013/real-time-marketing-spotlight-general-electric %E2%80%99s-iwanttoinvent. 16. http://www.adweek.com/adfreak/maxipad-brand-goes-blood-brilliant-reply -facebook-rant-144500. 17. http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/9810767/Horse-meat -scandal-Tesco-apologises-over-hay-Twitter-post.html.