86 THE POWER OF VISUAL STORYTELLING Twitter Facts and Figures • More than one-third of all links shared on • 20.6 million U.S. adults access Twitter at 72 78 Twitter are images. least once a month. 79 • 67% of Asia-Pacific companies have Twitter • 177 million Tweets are sent every day. accounts, showing a dramatic rise from • There was a 182% increase in mobile only 40% in 2010; follower numbers qua- account usage between 2010 and 2011.80 73 • 24% of users check Twitter at least once a drupled in the same time. • 83% of European companies now have day.81 Twitter accounts, up from 71% in 2010; • 54% of Twitter users are male, and 46% 74 are female.82 follower numbers more than tripled. • U.S. companies with Twitter accounts • 46% of users are aged 18 to 34.83 remained at 72% (no change from 2010), • 42% of users utilize the platform to dis- but the number of followers per account cover more information about a product or 75 service.84 more than doubled. • FG100 companies use Twitter in a variety • 67% of users are more likely to buy prod- of ways: to provide company news and ucts from brands they follow on Twitter.85 updates (88%), to provide customer service • Companies that use Twitter gain twice the (40%), to offer deals (28%), and to release number of leads each month than their 76 non-tweeting counterparts.86 career and job information (10%). • Over 460,000 accounts are created every 77 day. experience. Of all the social media platforms, Twitter is currently the most popular with Fortune Global (FG) 100 companies. Recent redesigns have helped to create a more usable and visual layout. The simplicity of the format allows videos and photos to be viewed from within Twitter. Individual Tweets can now be embedded directly into websites or blogs and even responded to, creating new ways of interacting with followers. Users have far more interactivity than before, but without