196 THE POWER OF VISUAL STORYTELLING social media sites to hear from companies, but a compelling visual can pull them into an intriguing story or provide a valuable lesson, resulting in increased brand awareness, loyalty, a desired action, or even sales. To master visual storytelling, you need a powerful toolkit at your dis- posal. With this book, we wanted to share strategy, resources, and other tools to set you up for success in not only building a case for a powerful content strategy, but also in crafting your company’s visual story. It’s our hope that this book will also serve as a creative catalyst, inspiring you to test and innovate different approaches to visual storytelling. Although it’s hard to say what’s next when it comes to the social and digital revolution, there is one thing we can all agree on. Visuals and rich media will continue to play an important role in the way we create, con- sume, and distribute information. Understanding how consumers prefer to receive information and how those preferences evolve over time is key to sustainable marketing and business success. Change is no longer an if in the digital and social media world, it’s a when. Ensuring that you are ready to react to change will guarantee that your visual story doesn’t just have a beginning, middle, and end, but that it also has a series of plot twists that will inspire your customers and keep them coming back for more. Are you ready to start telling your visual story?