Conclusion here’s no doubt that this is an exciting time for brands and con- sumers alike. We’re doing business in an era when disruption is celebrated and consumers are savvier than ever before. Phrases like “innovate or die” have become the norm, pushing marketers Tto work smarter and inviting them to break through the clutter to tell their brand story. The proliferation of social media platforms, with sizeable followings to match, has resulted in an increased focus on maximizing the poten- tial of these communities. Successful marketers have realized that these sites have become increasingly visual—and not just by choice. Changing consumer behavior, as well as demand to see and share visuals and rich media, is driving both consumption and engagement. Visit any social media platform on a given day and you’ll find a never-ending stream of visual content. In the age of “infobesity” and increasing digital noise, visual storytelling has emerged as a strategy for not only standing out, but also for nurturing and growing vibrant and engaged communities. The ability to craft visuals that inspire emotion and action is helping companies to be noticed and is amplifying their stories through those communities. Consumers don’t necessarily go to 195