194 THE POWER OF VISUAL STORYTELLING Real-time marketing can help tell a brand’s visual story if we are trained to tell that story as part of our everyday marketing strategy. We need to be clear on which events are relevant to our brand and our cus- tomers. Then we can create visuals that show our brand’s perspective on those events, in effect to use them as props in our story. This brings our brand’s story to life and gives it an everyday relevance.