6 THE POWER OF VISUAL STORYTELLING Visual storytelling isn’t just a shiny wrote this book because we’re not just social media enthu- new phenomenon. It’s here to stay, siasts. We’re also consumers. We know that consumers and it will continue to evolve as are faced with more messages and social media platforms new social media platforms enter than ever before, resulting in shrinking consumer atten- into the mix. As this happens, tion spans. Making an impact and breaking through the leveraging photos, videos, info- clutter is harder than ever before, so it’s important to focus graphics, presentations, and more your time, energy, and resources on the right strategies will only increase in importance. and tactics. There is no time like the present to get started and begin creating!