CHAPTER1 The Rise of Visual Storytelling e’ve all heard marketers proclaim that “content is king,” but the rise of visual social media platforms like Pinterest and Instagram coupled with Facebook’s multimillion-dollar acquisition of the latter have ush- Wered in an era in which the old adage “a picture is worth a thousand words” is more relevant than ever. Today marketers are turning to visuals to amplify social media engagement—and for good reason. Marketing is creating products and But simply posting images, videos, and other visu- services that lead your tribe to tell als isn’t enough. Companies that go beyond creating and stories that spread. sharing content to embrace visual storytelling are emerg- „SETH GODIN, bestselling author ing as the leaders of the pack and are being rewarded of All Marketers Are Liars: The Power of Telling Authentic Stories in a Low with engagement, referral traffic, and even sales. The rise TrustWorld of visual social media platforms has also resulted in the “Now! Economy,” in which consumers welcome real-time 7