DEVELOPING A VISUAL STORYTELLING ROAD MAP: FROM STRATEGY TO IMPLEMENTATION 149 Like a Pro: 15 Tips for Social Media Photography, continued engaging when shot at an angle versus 11. Encourage emotion. Whether it’s cute straight on. puppies or an image of a father and 7. Use a pop of color. Whether it’s a colorful son for Father’s Day, don’t be afraid to backdrop or product, a pop of color helps showcase your sentimental side when it’s an image to stand out. appropriate. 8. Shine bright with lighting and filters. 12. Propel action. With a hop, skip, or jump, Make your images that much more daz- infusing action into a still image can liter- zling by ensuring that your photos have ally make it pop off the newsfeed. good lighting and/or filters. With so 13. Sprinkle in humor. Not every image has many inexpensive and free options for to be serious. Don’t be afraid to have a editing your images, it has become easier little fun! to make your images stand out. 14. Embrace creativity. Not all images need 9. Show—dont sell. Not every image needs to be of a singular item. Experiment with to feature products or to prompt the new ways to showcase your products or viewers to “buy now” or drive to the services. Mixing it up will make consum- store. It’s okay to celebrate a holiday ers pause and engage with the image. occasion, share a great quote, or publish 15. Go behind the scenes. Give your fans a photos that relate back to your compa- little something they don’t usually see, ny’s lifestyle. whether it’s your office, behind the 10. Inspire. Through the use of images, scenes with a celebrity, or the amaz- inspire your community by showcasing ing cupcakes your colleague made for your company’s lifestyle, values, your someone’s birthday. It will make your leaders’ opinions, or how your prod- customers feel like a part of your brand. ucts and services are contributing to the greater good.