150 THE POWER OF VISUAL STORYTELLING Social Media Image Sizes by Platform Wouldn’t it be easy and efficient if all of your • Profile picture. Must be at least 180 by 180 social media platforms accepted images of the pixels to upload. Facebook recommends: same size? Unfortunately, we do not live in a uploading a square image of your brand’s one-size-fits-all social media world, so when it logo. Rectangular images will be cropped to comes to curating social media imagery, size fit a square. matters. Luckily for you, we’ve crafted a handy • Profile thumbnail. 90 by 90 pixels. chart so you can keep all of the information at • App tab images. 111 by 74 pixels. your fingertips. • Timeline image. 403 by 403 pixels. • Highlighted image. 843 by 403 pixels. Facebook • Photo albums. Photo albums can contain • Cover photo. 851 by 315 pixels. Start with a up to 1,000 photos. The maximum image canvas of double that size—1,702 by 630— size for uploading to your company albums for sharp, crisp images. Facebook will resize it, or Timeline is 2,048 by 2,048 pixels. The and you’ll have the right dimensions. maximum display size within a photo album is Facebook recommends: to get the fastest 960 by 720 pixels (landscape orientation). load times for your page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall, and Google+ less than 100 kilobytes. For images with your • Cover photo. 2,120 by 1,192 pixels. logo or for text-based content, you may get a • Profile photo. 270 by 270 pixels. higher-quality result by using a PNG file. • Shared image. 497 by 373 pixels.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Page 163 Page 165