DEVELOPING A VISUAL STORYTELLING ROAD MAP: FROM STRATEGY TO IMPLEMENTATION 171 Tools for Collecting User-Generated Content FeedMagnet • FeedMagnet is a content p Olapic • Olapic’s mission is to help marketing and curation platform lever- they put user-generated photos where they aging the best of social, user-generated, enable belong—on your website! Olapic enables and real-time content across all of the ay any site to collect, curate, and display major social media platforms including user-generated photos. Olapic sources es Facebook, Twitter, Google+, Instagram, images from the most popular photo Vine, Pinterest, LinkedIn, YouTube, Tumblr, sharing networks, including Facebook, Foursquare, Vimeo, and Salesforce Chatter. Instagram, Twitter, and Flickr. Notable Notable clients include Ben & Jerry’s, clients include Lululemon, New Balance, Farmers Insurance, Sephora, VMWare, and People Magazine, Sony, and Threadless. General Electric. Find it at http://www.feed Find it at http://www.olapic.com. magnet.com. Seen • Seen is a platform that connects Mass Relevance • Mass Relevance is a businesses with consumers through visual social experience platform for brands media, including hashtag-driven Instagram and media to drive real-time, relevant, and Twitter photo campaigns. Seen gives and curated social content experiences brands valuable insights into their social to engage audiences on any digital sur- communities and brand-relevant conver- face. Mass Relevance has the ability to sations through user-generated photo pull data from multiple sources including sharing, which enables them to connect Twitter, Facebook, Instagram, Google+, with fans in new and more meaningful and YouTube. Notable clients include Xbox, ways. Notable clients include Indianapolis Pepsi, TicTac, KPMG, Patagonia, and Foot Motor Speedway, ESPN, Dodge Ram, Ford, Locker. Find it at http://www.mass and Bath & Body Works. Find it at http:// relevance.com. seenmoment.com.