170 THE POWER OF VISUAL STORYTELLING TIPS to Get Your Company Sourcing and Sharing User-Generated Content, continued or it could be randomly sending fans that for being low cost, it’s worth noting participate something special as a thank- that using tools or third-party modera- you. This will help to further deepen your tion and approval support does require relationships with your consumers. Just an investment. Alternatively, manag- make sure that any note and package ing a user-generated content initiative is put together with a careful attention in-house will also require a time com- to detail because most consumers will mitment, depending on the volume of snap and share an image of it on their entries received, process for securing social media channels. This offers a great approvals, and other factors. Make sure opportunity to generate additional you plan for the time or monetary com- world-of-mouth buzz from your fans. mitment required before going down a 9. Moderate the workflow plan. Though UGC path. user-generated content is often credited