84 THE POWER OF VISUAL STORYTELLING • An increase of 39% in traffic coming from Facebook over the course of the campaign Dan Slagen, head of paid lead generation, HubSpot, said: “We’ve found that actively participat- ing on Facebook has engendered a valuable, open line of dialogue between HubSpot and its inter- est base. We’re able to announce product updates, new e-books, and webinars, get feedback directly from customers, and gain inspiration for new ideas around inbound marketing all while generating new leads and customers.”71 Intel is another company that puts emphasis on social engage- ment. Facebook is at the center of that strategy. The company’s global page boasts over 22 million fans (https://www.facebook.com/ Intel), with over 34 million fans in over 50 countries collectively. Intel’s strategy with social communications is about mak- ing its audience smarter while entertaining them. A lot of Intel’s Facebook posts talk to the power of the “inner geek,” something Intel’s audience strongly relates