CHAPTER4 Developing a Visual Storytelling Road Map: From Strategy to Implementation f you’re anything like us, brainstorming, strategy sessions, and content planning make our hearts beat a little faster—in a good way. It’s such an exciting time to incorporate visual storytelling into your social media program and develop a strategic road map that will set you up for suc- Icess in the long run. Visual storytelling is more than just producing stunning images, vid- eos, and other visuals. It’s a way of thinking. In order to be successful, your visual storytelling program must have clearly defined goals that are in alignment with key business objectives. To achieve those goals, 125