124 THE POWER OF VISUAL STORYTELLING Google+ has the power of Google’s search engine behind it, so mar- keters would be wise to think about the SEO advantages of sharing information on their profiles if nothing else. But if you want to expand your audience among a young, tech-savvy crowd, then Google+ can be a great place to connect with them. The network is growing rapidly, so think about what its unique features can bring to your brand—and to your community—allowing you to take full advantage of your presence there.