164 THE POWER OF VISUAL STORYTELLING Tools for Creating GIFs Photoshop • This program still reigns GIF Brewery • This application lets you n lets yo supreme as a tool to create GIFs. convert brief clips from your video files into deo fi GIFs. Find it at http://www.helloresolven Giffing Tool • This GIF-maker was devel- loreso oped for speed and ease. Simply drag .com/portfolio/gifbrewery/. across your screen to record movies, GIF SHOP • This allows you to make ani- ani- YouTube videos, and even existing GIFs. mated GIFs for your iPhone! Find it at Find it at http://www.giffingtool.com. http://gifshop.tv. GIFboom • This application allows you to Gifninja • This web-based tool lets you create animated photos (GIFs) from your upload either a video clip or a series of still camera or your photo library or your vid- images to construct your animation. Find it eos in 60 seconds! You can send the GIFs to at http://gifninja.com. your friends via e-mail, multimedia messag- Picasion • This web-based tool lets you ing service (MMS), or social media network. upload a maximum of 10 images, or alter- Find it at http://gifboom.com. natively, import up to 50 images directly Cinemagram • This application that allows from Flickr or Picasa. Find it at http:// you to create fun, short videos. You can picasion.com. share them instantly to Tumblr, Twitter, and Facebook. Find it at http://cinemagr.am. throwing a hissy fit, or if they’re happy, they might show a GIF of an athlete doing a victory dance. • Pop culture phenomena. From McKayla Maroney’s “not impressed” to President Obama’s fist bump, GIFs bring to life action-oriented pop culture phenomena. • Statements. Similar to memes, people use GIFs to highlight something visually about their personality, usually taken from pop culture such as, “My mom thinks I’m awesome,” “I’m kind of a big deal,” or “Haters gonna hate.”

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand - Page 178 The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Page 177 Page 179