218 INDEX N image of, 17 U.S. Army on, 58 Nabokov, Vladimir, x as Mass Relevance client, 171 users of, 58–60 NASA Universe, 113 Peretti, Jonah, 140 Whole Foods on, 49 National Basketball Association Personality, company, 137–139, 173 Pistell, Liana, 104 (NBA), 135–136 Personalization: Planning: Neill, Richard, 189 on Facebook brand pages, 82–83 of content, 126, 144–146 New Balance, 171 in visual storytelling, 48 preparation vs., 191 New England Patriots, 53 Pfizer, 113–114 Platforms: Neworld, 82 Photo collages, 27, 44 personalization of content Newspapers, online, 40–41 crafting/sourcing, 152–153 across, 48 Nike: images for, 148 social media (see Social media on Instagram, 94 Photos, 24–25, 44 platforms) user-generated content for, 167 for Google+, 117–118 Polyvore, 152 Nonverbal communication, 16 retouching, 25 PopCosmo, 64–65 Norton, Ashli, 119–120 tips for creating, 148–149 Postagram, 157 Norwegian Army, 90 value of, 147 Postano, 41 “Now! Economy,” 7–8 word, 28, 45 Postcards, 27, 45, 157–159 Photoshop, 164 Posting: O Picasion, 164 best times for, 141–142 PicMonkey, 152, 154 frequency of, 141–143 O’Brien, Paul, 179 Piktochart, 165 Preparation, planning vs., 191 Olapic, 50, 171 Pinstamatic, 154 Presentations, 38–40, 46 (See also Old Spice Guy, 173 Pinterest, 5, 56–69 SlideShare) Online newspapers, 40–41 behavior on, 12 Product marketing, 144–145 On-the-fly marketing (see Real- contests on, 66–67 Public relations team, 145 time marketing [RTM]) engaging on, 61 Oreo: facts and figures about, 57 Q Daily Twist campaign of, 51, General Electric on, 48 177–178 HP on, 66–67 QuickMeme.com, 160 James Bond tweet of, 188 HubSpot on, 19–20 Quipio, 154–155 and Super Bowl blackout, 181– ideas for company board on, 60, Quotes, images with, 27, 44, 153, 182, 190–191 62–64 156–157 Over app, 154 image sizes for, 151 QuotesCover.com, 155 Overgram, 154 infographics for, 36–37, 166 Intel on, 67, 68 R P Luxury Monograms on, 65–66 Mashable on, 58 RadioShack #ifihadsuperpowers Paper.li, 40 metrics to track on, 34, 36–37 contest, 90 Passion, 126 optimizing websites for, 59 Ramsden, Tom, 106 Patagonia, 171 PopCosmo on, 64–65 Ratcliff, Trey, 121 Peeps Offering campaign, 159 rise of, 14 Raw data analysis, 130–131 People magazine, 171 searching for your company on, Real Beauty Sketches (Dove), 38 Pepsi: 132 Real-time ad campaign home page of, 42 Sephora followers on, 8, 57 rebalancing, 184