INDEX 217 as symbols, 18 Instagramers, 98–99 user-generated content for, with text overlays, 27, 154–157 Intel: 167 traditional, 147–151 digital magazine of, 42 Luxury Monograms, 65–66 types of, 24–29 on Facebook, 84–85 user-generated, 27 Harlem Shake video of, 90 M (See also specific types of images) Pinterest boards of, 67, 68 Indianapolis Motor Speedway, 171 time of postings by, 142 Mad Men, 184 Indy 500, 99 on Twitter, 90–91 MailChimp, 108 #Indy500orBust campaign, 99 International audiences, timing Marketers, role of, 14 InfoActive, 165 postings for, 142 Marketing departments: Infobesity, 4, 14, 195 iQ (digital magazine), 42 agility of, 191–192 Infogr.am, 165, 166 need for change in operations Infographics, 5, 34, 45–46 J of, 186–187 creating, 165–167 support for RTM in, 193 for Pinterest, 36–37 The Journey (blog), 47–48 Mashable, 33, 58 Inspiring visual content, 149, 153 Mass Relevance, 41, 42, 171 Instagram, 5, 91–100 K Measurement: American Express on, 93–94 in content audit/analysis, 129 Burberry on, 95 Keep Calm-o-Matic, 154 in strategic road map, 175–176 Calgary Zoo’s use of, 8 Kellogg’s Pop-Tarts cartoons, 29 MeebleMail, 102–103 Charity:Water on, 96 Kerouac, Jack, ix Meeting the Need for Speed Dunkin’ Donuts on, 99–100 KPMG, 171 (eMarketer), 182, 183 engagement with, 92, 97 Mehrabian, Albert, 16 Facebook’s acquisition of, 7 L MemeGenerator.net, 160 facts and figures about, 93 Memenic marketing, 159 Ford Fiesta campaign on, 96, Land Rover USA, 47–48 Memes, 28–29, 45, 159–163 98–99 Lastminute.com, 71–72 commonly-used, 159–160, Free People on, 94–95 Lea, Wendy, 30 162 image sizes for, 151 Lead generation, with SlideShare, creating, 160 Indy 500 campaign on, 99 116 embracing, 161–162 Instagramers, 98–99 Lenovo, 90–91 Messages: link to Facebook from, 96 Lighting, for photos, 149 of memes, 161 Lululemon on, 50, 95–95 LinkedIn: for real-time marketing, 192 Nike on, 94 image sizes for, 151 Mini Cooper, 189 photo collages on, 152 SlideShare owned by, 112 Mobile users, 10, 12, 14 photo ownership on, 169 Listening, social, 48–49, 131–133, Moleskine, 80–82 photos liked on, 52 178, 179 Monday Night Countdown (ESPN), Red Bull on, 96 Living in the moment, 52–53 110–111 searching for your company on, LOLcats, 28 Monday Night Football, 111 132 Lopez, Lindsay, 103 Monty, Scott, 53 types/lengths of videos on, Lululemon: Moods, from visual content, 16 173–174 on Instagram, 95–95 Mueller, Trish, 29 users of, 92–94, 100 as Olapic client, 171 #mygirls campaign (Adidas), 106 video features of, 91–92, 94 #TheSweatLife campaign, 50 Myspace, 9