216 INDEX Foot Locker, 171 in strategic road map, 126–128 Holidays: The Force video (VW), 71 themes supporting, 137 postcards/e-cards aligned with, Ford: translated into stories, 136 157, 159 Fiesta campaign of, 96, 98–99 Godin, Seth, 7 real-time marketing related to, as Seen client, 171 GolinHarris, 182, 183 189 FORM Pilates, 103 Gonzalez, Philippe, 98–99 Home Depot cat meme, 28–29, 161 Forrester Groundswell Awards, 90 Google: Hove, Clayton, 180, 181 Fotor, 152 and Google+, 118, 120 HP, 66–67 Framing (in photography), 148 infographics on, 34, 36–37 HubSpot: Free People, 94–95 popularity of, 5 on Facebook, 83–84 Frees, Harry, 28 as YouTube owner, 69 meme of, 163 Google+, 117–124 on Pinterest, 19–20 G brand pages, 117 Human element: Cadbury on, 121–122 through cartoons, 30 Gabriel, Vanessa, 101, 103 engaging on, 123 in visual storytelling, 49–50 Gaffney, Sharon, 102–103 facts and figures about, 119 Humor: Gamanga, Sarpan, 96 image sizes for, 150 of cartoons, 29–31 Gatorade social media command searching for your company on, in GIFs, 33 center, 186 132 with memes, 161 General Electric (GE): SimpleLeap Software on, in presentations, 39 competitive differentiation by, 119–120 in Smart Car’s Twitter response, 153 Trey Ratcliff on, 121 180–181 Edison’s birthday/Inventors’ Google Maps, 118 with stats, 153, 157 Day celebration by, 189 Gordon, Chloe, 64 in still images, 149 as FeedMagnet client, 171 Gordon, Kim, 64 Hunter, Grant, 187 personalization of content by, Graphics, 18 Hyatt House, 157 48 Graphs, 25–26, 44 Geolocation, 193 Grasshopper, 173 I Gephart, Lulu, 75 Gucci, 93 Get Satisfaction, 30–31 IBM: GIF Brewery, 164 H on SlideShare, 115 GIF SHOP, 164 as Tumblr content curator, 104 GIFboom, 164 Hangouts (Google+), 118, 120, 122 iCharts, 165 Gifninja, 164 Hangouts On Air, 120 #ifihadsuperpowers contest GIFs (Graphics Interchange Harlem Globetrotters, 82–83 (RadioShack), 90 Format), 33, 45 Harlem Shake videos, 90 Images, 24–29 common themes for, 163–165 Hashtags, choosing, 169 and cultural identity, 17 creating, 164 HBO, 33 emotions conveyed by, 15–16 strategic road map for, 163–165 Heart Truth, 88 photo collages, 152–153 #giftpicks program (REI), 75 Heat (basketball team), 135–136 with quotes, 153, 156–157 Glenisk, 82 Heller, Joseph, x in real-time marketing, 187, Goals: Hill Holliday, 111 188 importance of, 125–126 Historical analysis, for optimizing sizes by platforms, 150–151 for postcards/e-cards, 158 engagement strategy, 133 with stats, 153, 156–157