40 THE POWER OF VISUAL STORYTELLING The best presentations favor a clean, easy-to-follow layout. You want your layout, text, and visuals all to work together, versus competing for attention. SlideShare presentations have an average of 19 slides and 19 11 images, which means that there’s about one photo per slide. Slides now contain an average of 24 words per slide, indicating a focus on high-im- 12 pact stats, statements, quotes, and visuals. It’s also important that your end slide be branded to your company and encourage sharing, e-mail opt-in, following your channel, and so on. As companies continue to embrace the power of visual content, the ability to package different stories, ideas, and campaigns into a presenta- tion will remain a valuable tool in your arsenal. Aggregators With so much content on the web and social media sites, it’s easy to feel overwhelmed when trying to source the most shareworthy content. In response to the never-ending stream of content, aggregators have boomed in popularity to help both people and companies organize and share important information. Aggregators offer access to timely, relevant content, and they can be curated according to your company’s interests. Although many aggregators are link based, the rise of visual content has resulted in a wave of aggregators that cater to images, videos, and more. Paper.li is a free and useful tool for creating a visual online newspaper in minutes with content that has been crowdsourced from articles, photos, and videos across the Internet. Companies can pull in content from their Facebook, Twitter, and Google+ pages, plus popular newspapers. The end result delivers relevant content based on timely subjects of interest from your company and industry. Consider developing a custom Paper.li for a major event leveraging the event hashtag, so you can pull in all of the important tweets, photos, videos, and blog content into a great takeaway to share postevent. More custom Pro accounts are also available for a fee. On the next page is Ekaterina’s Paper.li digital newspaper The Social Media News Daily that automatically goes out to all her Twitter followers on a daily basis and serves as a great subject of regular Twitter conversations