36 metrics marketers should consider tracking: BROUGHT TO YOU BY: BRANDERATI shareroot AVERAGE REPINS PER PIN IMPRESSIONS Based on your brands previous engagement The number of times pins from your history, average repins per pin, defines the brand's website were seen each day on average repins your brand has received each Pinterest. time it has made a pin or a repin. AVERAGE LIKES PER PIN PIN REACH Based on your brands previous engagement The number of people on Pinterest who history, average likes per pin defines the saw a pin from your brand s website average likes your brand has received each each day on Pinterest. time it has made a pin or a repin. AVERAGE COMMENTS PER PIN CLICKS Based on your brands previous engagement history, average comments per pin defines the The number of clicks pins from your average comments your brand has received brand s website received each day. each time it has made a pin or a repin. AVERAGE 2ND DEGREE FOLLOWERS MOST RECENT Average 2nd degree followers shows your This pin feed shows you the most recent brand how connected your follower base is. pins that originated from your brand s Specifically the average number of followers website. each of your brands followers has.

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand - Page 50 The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Page 49 Page 51