FOLLOWERS ENGAGEMENT MOSTREPINNED Follower engagement percentage shows your This pin feed shows you the most brand what percentage of your follower base repined pins that originated from your you can expect to engage with each of your brands website. pins/repins. SHORT TERM FOLLOWER ENGAGEMENT MOST CLICKED A current/recent snaphshot of follower engagement. Your short term follower This pin feed shows you the most clicked engagement will fluctuate rapidly in on pins that originated from your brands comparison to follower engagement, and is website. best used to measure the effectiveness of a recent modification to your brand's Pinterest strategy. TOP FANS AND INFLUENCERS REACH A list of the most influential and most connected Pinterest users following your Reach shows your brand the number of brand. unique newsfeed impressions you can expect each time you make a pin or repin. TOP PINS VELOCITY Current average number of pins/repins Pins originating from your brand's website your brand makes per week. This metric with the most engagement. is a great tool for testing out the ideal amount of pins/repins your brand should be pinning per week. If you modify the velocity and keep it steady at a modified TOP INTERACTIONS rate, you can use the short term follower engagement metric to determine Total Pinterest interactions with all of the whether the change in velocity produced ins originating from content on your better engagement results for your : rand s website. brand. BRANDERATI.COM SHAREROOT.CO 37