38 THE POWER OF VISUAL STORYTELLING Videos can also help companies to take fans behind the scenes during major events. For example, fashion retailer TopShop partnered with Google+ to live stream its AW13 fashion show from the models’ perspec- tive. Tiny cameras were hidden in the models’ clothes so the viewers could watch and feel what it was like to strut down the runway at a major fash- ion show. TopShop also used Vine to share moments from the show and exclusive behind-the-scenes video content. Companies have also used video to communicate an important plat- form or inspirational mission. In Dove’s Real Beauty Sketches, women are asked to describe their facial features for a forensic artist. A stranger who has recently met the same women is also asked to describe their features to the artist. In the end, the women see two very different photos, which dramatically shows the importance of how we look at ourselves. The story of encouraging confidence and feeling beautiful is powerful and incredi- 10 bly shareable, with 56 million views on YouTube and counting. The continued volume of video content, combined with the surge in new ways to capture and stream in real time, paints a bright future. Companies that have struggled to find resources or define a video strat- egy should embrace the wave of creativity, platforms, and tools available. As the trend indicates, it will continue to get easier and more seamless to incorporate video into your visual storytelling program. Presentations Social and online media have reinvented how we look at presentations. Presentations are no longer just for conferences, speeches, and business meetings. Presentations have become an art form, with highly visual lay- outs, content, and snappy bits of text. With creative titles and a defined flow of information, the slide-by-slide navigation of a presentation offers a dynamic visual storytelling opportunity—all without the need for a speaker. Presentations can be housed on company websites, blogs, or platforms like SlideShare that boast a massive following and facilitate easy shar- ing across popular social media platforms. Inspiration for presentations