TYPES, TIPS, AND TACTICS OF VISUAL MARKETING 45 Types of Images Used for Visual Storytelling, continued Postcards and E-cards Cartoons • Postcards aren’t dead! They’ve been rein- • Cartoons are a powerful visual storytelling vented by the Internet as a way to put photos tool because they can be funny, artistic, and and text together. engaging all in one. • E-cards are highly sharable. Whether on a • Cartoons are known for being a funny and social media platform such as Pinterest or in a delightful way to visually spread stories. brand’s campaign, e-cards are a great oppor- • Cartoons can trigger brand recognition and tunity for unique storytelling. nostalgia, which makes them a compelling storytelling medium. Word Photos • Great ideas for cartoons can come from cus- • Words can be images too! tomers, pop culture, promotions, fun facts, • Tools such as WordPhoto (iPhone/iPad app) products, or anywhere else! and WordCam Pro (Android app) can create compelling visual images out of everything GIFs from taglines to buzzwords. • GIFs (Graphics Interchange Format) bring multiple images and still frames from a video Memes to life via animation. • Memes are ideas that spread from person • GIFs are a great example of visual storytelling to person, and they serve to spread cultural because they tell bite-sized stories in only a information. few seconds. • Memes can be jokes, phrases, concepts, • A medium between photo and video, GIFs images, videos, and pop culture that are capture funny moments in an instant. extremely sharable. • Popular meme examples are: “I can has Infographics cheezburger,” “Success Kid,” “Hipster Ariel,” • Infographics are visual representations of and “Bachelor Frog.” information, bringing together the data and • Brands have started using memes as tools for visuals to tell a story. awareness and social proof. (continued)