46 THE POWER OF VISUAL STORYTELLING Types of Images Used for Visual Storytelling, continued Infographics, continued • Sites such as Pinterest and SlideShare allow • Infographics can highlight key ideas that are video in addition to pins and presentations. highly visual and shareable. • Crowdsourced user-generated video plat- • They crop up across social media, from forms, such as Tongal, are also in demand. Facebook to Twitter, Google+, and Pinterest. Entire Pinterest boards are dedicated to great Presentations infographics. • Presentations are more visual than ever before • A well-designed infographic can affect and are no longer just for the conference thought leadership, inform target audiences, room. and optimize search engine rankings. • Today’s presentations are highly visual, artis- • Infographics are extremely versatile and can tic, and engaging. be designed for data on any topic. • Slide-by-slide information, defined flow of information, and creative titles have rein- Videos vented presentations to the point where • Videos help companies and brands reach con- speakers aren’t even necessary. sumers in a way that no other visual mediums • Platforms such as Slideshare, individual can. company websites, and blogs offer the • Videos can tell a visual story that’s funny, opportunity to make presentations sharable inspiring, personal, heartwarming, and they and build social followings. also highlight a product, an idea, or a brand • A creative presentation can be inspired by image. anything, from executive speeches to blog • YouTube is one example of a site that entries, and are a dynamic visual storytelling increasingly makes it easy and cost-effective opportunity. for companies to create and share with consumers. • Social apps such as Vine, Instagram, Kik, and Viddy offer an avenue for short-form videos.