TYPES, TIPS, AND TACTICS OF VISUAL MARKETING 47 The Seven Elements of Visual Storytelling Similar to how people grow relationships with each other, visual story- telling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty, and engaged communities. In order to develop and implement a successful visual storytelling strategy, marketers must focus on the following elements: 1 Design 2 Personalization 3 Usefulness 4 Personality 5 Storytelling 6 Shareworthiness 7 Real-time amplification Embrace Visual Imagery When it comes to the design element of visual marketing, it’s inspiring to see companies curating stunning imagery with the help of talented artists and photographers. One company that does this exceptionally well is Land Rover USA, with its Tumblr blog The Journey (http://tumblr.landroverusa .com). Featuring gorgeous photos, such as the “ferocious” photo of a beau- tiful animal, the tiger, all images in The Journey come together to tell an aspirational story of the Land Rover brand targeted at rugged and roman- tic adventurers. Taken by photographer Jay Trinidad for Land Rover, these images underscore how capturing stunning, yet powerful visual imagery can tell a story and add to the overall branding of the vehicle, without the use of