“ Ekaterina Walter and Jessica Gioglio are insight- “ Visual storytelling is essential in today’s crowded ful, horizon thinkers who have an incredible world, and this book is a vital read to under- ability to identify emerging trends, technologies, stand it. I give it two giant orange thumbs up!” and platforms and then translate them into „ DAVE KERPEN, New York Times bestselling practical application, which makes The Power of author of Likeable Social Media and Likeable Storytelling an invaluable combination of strate- Leadership gic know-how and tactical how-to.” „ CHRISTINE CEA, Senior Director, Marketing “ Brands are missing the point when it comes to Communications, Unilever marketing in this day and age . . . and that’s the entire point of this great book. The best brands “ Walter and Gioglio have nailed it. With every- are using text, images, audio, and video to tell thing from ‘why’ to ‘how,’ this new book will their own, unique stories. The Power of Visual quickly become a marketer’s new best friend! Storytelling is the perfect place for your brand to Visual storytelling has unimaginable potential for get started.” businesses, and this book offers the tips, tools, „ MITCH JOEL, President, Twist Image, and author and advice for putting it to use.” of CTRL ALT Delete and Six Pixels of Separation „ ROD BROOKS, CMO, PEMCO Insurance “ The Power of Visual Storytelling is invaluable for “ A visual representation is much easier to under- all marketers as brands become their own con- stand (and remember) than pages of text or tent creators, and even, dare I say, publishers. I columns of numbers. Ekaterina and Jessica show recommend it to any media, brand, and market- the art and science of visual storytelling and how ing strategist. It’s certainly required reading for to make these critical components part of any my marketing team.” successful new marketing plan.” „ CHRISTINE OSEKOSKI, Publisher, Fast Company „ DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing & PR “ This book is ‘picture perfect’ for brand-builders looking to exploit the full and increasingly “ This book is timely, provocative, beauti- important power of visual storytelling.” ful, more than a little frightening, and 100 „ PETE BLACKSHAW, Global Head of Design percent required reading for all marketers. & Social Media, Nestlé, and author of Satisfied Customers Tell Three Friends, Angry Customers Online business success is largely driven by Tell3000 pictures, not words. This is the playbook for visual marketing in today’s ‘right now’ world. Highly recommended.” „ JAY BAER, New York Times bestselling author of Youtility