200 ACKNOWLEDGMENTS Last, but certainly not least, this book is a testament to the value of rela- tionship building and how amazing opportunities come to you when you least expect it. Although we had known each other for some time through the social media industry, spending several days together at LeWeb 2012 in Paris was truly a catalyst in developing the concept for this book. We would like to thank our friends from LeWeb Paris—Cédric Giorgi, Loïc, and Geraldine Le Meur—for serendipitously bringing us together on this project. As you close this final page of this book energized to leverage the power of visual storytelling, remember the work that you do is just as important as the relationships you build. Ekaterina and Jessica