Acknowledgments irst and foremost, we would like to thank you, the reader, for pick- ing up our book. Writing this book has very much been a passion project for us both, and we hope that you found everything you were looking for inside. FWe would like to offer our deepest gratitude to the market- ers who contributed their inspiration and encouragement to this book, including, but not limited to Jay Baer, Laura Fitton, Dan Roam, Brian Solis, Jennifer Lashua, Bryan Rhoads, Wendy Lea, Tom Fishburne, Claudia Allwood, and Debra Aho Williamson. A special acknowledgment goes to Steve Garfield, a friend and amaz- ing visual storyteller in his own right, for taking such a lovely headshot of us for the book. We would also like to thank Jennifer Stakes Roberts for her unparalleled support on this project. It has been a gratifying experience to work with the fantastic team at McGraw-Hill, who have been with us every step of the way. The content and the drastically different visual format are a testament to the team and their commitment to innovative publishing. Most importantly, we are thankful to our friends and family who encouraged and supported us along the way. You are a gift! Our accom- plishments are your accomplishments. 199