and discuss topics. His book The Evolution of Medicine has been a great way for him to find and recruit new members. Ari Meisel runs the Less Doing mastermind group. Many of his clients find out about him and his group through his books. 8. FREELANCE CLIENTS If you’re a freelancer, writing a book is a no-brainer. In fact, the problem is that as soon as you do a book, you get so slammed with work you can’t handle it all. This is exactly what happened to David Kadavy. He wrote a book called Design for Hackers. He wrote it for a very niche audience, and it ended up crushing him. He was flooded with design work. He had to create an agency and hand everything off by hiring some- one to run it for him (and he created a course which does very well, too). If you’re a great freelancer, if you have a specific skill that you sell, writing a book that explains how you do it creates an almost unin- terrupted supply of clients. Think about it—if I’m looking for a freelancer, I have no idea how to pick one over the other, no idea what I’m supposed to look for or how to decide. Why not pick the one who wrote the book? 9. WORKSHOPS AND GROUP TEACHING In addition to speaking, many consultants and speakers also do “group workshops.” A business brings them in to teach their method to employees and train them over a day or a series of days. It’s quite easy to get relatively larger businesses to pay you to teach their employees what you know in a one-day workshop. 390 · ThE SCriBE METhOD