Most employers know, if they pass out a book, their employees aren’t going to read it. However, if they get the author to come in, give a presentation, and answer questions for a day, they can teach the stuff. Mona Patel wrote the book Reframe and now holds workshops based on applying the principles in her book. They routinely sell out, and both the book and the workshops reinforce each other. The book leads people to the workshop, and she sells copies of her book to people who come to the workshop. 10. RAISE MONEY FROM INVESTORS It’s hard to raise money for projects from investors. They are trust- ing you with their assets, so they want to know you and understand who you are and what you believe. Once they do, they’re much more likely to want to give you their hard-earned cash. For Jorge Newbery, this was a revelation. He was a successful real estate investor who’d fallen on hard times, then worked his way back to success, but he couldn’t get investors to understand this. So he wrote a book about his journey, Burn Zones. It was so successful that Jorge now has the problem of raising TOO MUCH money. That’s a problem all entrepreneurs wish they had. 11. RECRUIT PEOPLE TO WORK FOR YOUR COMPANY This only applies to business owners and high-level executives, but for them, there is almost no better way to get great people to work with you than by laying your vision for your company out in a book. Stephan Aarstol used his book, The Five-Hour Workday to lay out his vision of a different way for a company to work. His vision struck a chord, and as a result, he was flooded with both attention for his company and product sales. But most importantly, he received a hOW TO MAkE MONEy WiTh yOUr BOOk · 391