Who doesn’t want to retire now? OK, I’m interested, tell me more… 2. It has bulleted, specific info about pain and pleasure: A vague promise is no good if it doesn’t deliver. Tim then makes specific promises about the information in the book, both about things that have happened, and things it will teach you. 3. It makes you want to read more: After the contrast of the big, broad goal and the specific information, at the very least, any reader is going to keep going into the reviews and other infor- mation. You’re hooked—you want to know HOW he teaches this. TYLER COWEN’S AVERAGE IS OVER: Widely acclaimed as one of the world’s most influential economists, Tyler Cowen returns with his groundbreaking follow-up to the New York Times bestseller The Great Stagnation. The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you’re not at the top, you’re at the bottom. The global labor market is changing radically thanks to growth at the high end—and the low. About three-quarters of the jobs created in the United States since the Great Recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them. In this eye-opening book, renowned economist and bestselling author Tyler Cowen explains that phenomenon: High earners are taking ever more advantage of machine intelligence in data analysis and achieving ever-better results. Meanwhile, low earners who haven’t committed to learning, to making the most of new technologies, have poor prospects. Nearly every business sector relies less and less on manual labor, and this fact is forever changing the world of work and wages. A steady, secure life somewhere in the middle—average—is over. With The Great Stagnation, Cowen explained why median wages hOW TO WriTE A BOOk DESCriPTiON ThAT SEllS · 247