stagnated over the last four decades; in Average Is Over he reveals the essential nature of the new economy, identifies the best path forward for workers and entrepreneurs, and provides readers with actionable advice to make the most of the new economic landscape. It is a chal- lenging and sober must-read, but ultimately exciting, good news. In debates about our nation’s economic future, it will be impossible to ignore. WHAT MAKES IT GOOD? This book description does almost everything right. It quickly estab- lishes the author credentials, it immediately states the huge social question it addresses, and it does so in a way that creates an emo- tional reaction from the reader—questions of equality are highly emotionally charged. It then spends two short paragraphs laying out the context of the debate over economic equality, and then tells you exactly what the book will tell you, without giving its thesis away. This description almost forces you to read this book. EXAMPLES OF BAD BOOK DESCRIPTIONS BEN HOROWITZ’S, THE HARD THING ABOUT HARD THINGS Ben Horowitz, co-founder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essen- tial advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz ana- lyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight 248 · ThE SCriBE METhOD