The important thing here is that you can show how your book idea flows from beginning to end. The big mistake most authors make here is taking a deep dive into an explanation about what is in each chapter. Don’t do that. Remember, this is NOT an informational document, it’s a sales document. You want each chapter description to be interesting and engaging on its own. This is not the Table of Contents that will go in your book. The chapter descriptions should be fun to read, full of open loops, engaging questions, interesting tidbits, and assertions. 5. SAMPLE CHAPTER This is a pretty important part of most book proposals, but the importance varies. The better your marketing plan, the less this matters. That being said, always give yourself the best shot by writing up the most engaging chapter. The one that you think the editor and readers will be most interested in? Put that in here. THE OPTIONALS MEDIA LINKS Media links should also go here: a list of any significant media hits you have received. Don’t include lesser hits (blog posts, unknown publications, etc.), which can actually work against you by making your platform look unimpressive—only the significant ones. COMPARABLE TITLES Not all editors consider this optional, but I’ve sold many deals with- out this section. This is a section that can help a lot if your book has an unusual angle or different positioning. Editors are like sheep— hOW TO WriTE A NONfiCTiON BOOk PrOPOSAl (WiTh TEMPlATE) · 357