This is why, in my breakdown of who can get a traditional publishing deal, I am very clear they usually only go to a select group of people: • Famous people like celebrities/athletes/musicians • Well-known businesspeople and politicians (sometimes) • People with built-in audiences waiting to buy their book • Topical books that hit on a specific subject at a specific moment in time (like books about Trump during his presidency) So what, exactly, should you put in the marketing section? Here is what the editor is looking for and what you’ll see in the examples I provide later on: • All the metrics about your audience. How big is your email list, how many social media followers do you have, how big is your YouTube channel, what other forms of owned media do you have, etc. • Your earned media presence. Where do you write or get regular coverage, how will this interact with the book, what your plan is to use traditional media, etc. • Public appearances and speaking, including your upcoming speaking schedule, how many copies you plan to sell through speaking or appearances, anything like that. • Organizations and memberships you belong to, and how they intend to help. • Your network, and how you plan to use it. Who are you friends with, how have they committed to help you, what organizations are backing you, what will they do with the book, etc. • Optional, but huge: If you have published a book in the past and it sold well, put those numbers here. If you had a book that did not sell well, then explain why it didn’t. 4. CHAPTER DESCRIPTION/OUTLINE This is pretty simple. You want to create a Table of Contents for your book, with a quick description of what will be in each chapter. 356 · ThE SCriBE METhOD