READER AND CUSTOMER TESTIMONIALS You can also use customer reviews as testimonials. If you’ve written a book before, your old reviews may be a good place to search for an extra blurb or two. Early reviews can be moved up on the Amazon page, to round out the blurbs. The book Predictable Revenue does this. The authors received feed- back from people who read the book and used them as blurbs (and made sure to list their job titles, to gain more social proof): “I couldn’t put it down. It’s saved me so much time, and now revenue is ramping up. After reading the book, we closed major deals immediately with the strategies.” —kurt daradiCS, Ceo, freedoM SpeakS/CitySourCed.CoM “I just finished reading your book. Unbelievable! I now know what’s wrong with our sales process…” —pat Shah, Ceo, SurChSquad “I have read Predictable Revenue and it’s Entrepreneurial Crack!” —daMien StevenS, Ceo, ServoSity You can even solicit testimonials from actual clients (depending on what you do and how it relates to your book). The authors of Predictable Revenue did this as well: “Working with Aaron Ross has been nothing short of amazing! His meth- ods applied to our sales organization helped us produce a profitable and scalable new stream of predictable revenue. We saw at least 40+% new business growth. The best part is, we had a blast while doing it!” —MiChael Stone, vp SaleS and Strategy, wproMote (#1 ranked SearCh Marketing firM on the iNc. 500) This works because the Predictable Revenue audience is entrepre- neurs and CEO’s, and that is who is giving the blurbs. hOW TO gET iNCrEDiBlE BlUrBS fOr yOUr BOOk · 227