• Chris Hinshaw • Bethany Hart-Gerry Probably not. They’re not widely famous by name. Now, let’s look at how they are listed on the Chasing Excellence Amazon Page: • Javier Vazquez, Major League Baseball All-Star • Chris Hinshaw, Professional Triathlete, winner of Ironman Brazil • Bethany Hart-Gerry, US Olympic Bobsled Team You don’t know the names, but given their titles and accomplish- ments, you now take their comments on a book about fitness and training VERY seriously. PRESS MENTIONS Most of your blurbs will come from people that you ask. However, another good place to find blurbs is in press or media attention you may have gotten from a media source. For example: “Hilariously entertaining and thoroughly reprehensible.” —New York Times The above example was a quote about my first book I Hope They Serve Beer In Hell. The article itself was not resoundingly positive, but this was a positive mention in it, so I took it and put it on my book. Having the New York Times even mention my book was sig- nificant social proof to a potential reader. Press from anywhere can make a difference—even from a relatively unknown media source. Any third-party press adds credibility to you and your book regardless of whether the praise was directly for your book or not. 226 · ThE SCriBE METhOD