“Why not? What if? If those questions give you pause, it might be because you’ve been carrying around the wrong frame. In this personal book, Mona Patel wants to outfit you with a new way of seeing and working.” —Seth godin, Marketing guru and Multiple tiMe New York Times beStSelling author “Part business, part personal development, Reframe is full of practical ways to jumpstart innovation.” —adaM grant, wharton profeSSor and New York Times beStSelling author of Give aNd Take “This book, like its author, is innovative, clear, and able to open path- ways to new ideas.” —nir eyal, author of Hooked: How To Build HaBiT-FormiNG ProducTs Done properly, a good blurb will: 1. Signal that the book is important 2. Provide social proof that the author is important 3. Help readers see the book is relevant to them 4. Most importantly, convince a potential reader to buy the book Blurbs are a great way to “credential” a book (and more importantly in many cases, an author as well) and help it stand out from the field. ARE BLURBS NECESSARY? Absolutely not. Do not get obsessed with them. Again, blurbs are not a necessity. Many famous books have launched and succeeded without them. Blurbs fall into the “nice to have” category, and not the “must have” category. They do impact the book, but don’t move the needle anywhere near 222 · ThE SCriBE METhOD