as much as reviews. Actual reviews on Amazon or barnesandnoble. com are much more powerful in terms of selling copies. It is generally better not to have blurbs than to have bad ones or ones from unknown sources. For example, name your favorite three books. Who blurbed those books? You probably don’t recall. WHERE DO BLURBS GO? Blurbs are multipurpose, and can go several places. For example: 1. Front of book cover: Usually only one can go on the cover, and that would generally be from someone very high status to your audience. 2. Back of book cover: You can usually put up to three of them here, without crowding the back. 3. Inside flap cover: This is for hardcovers usually, and they can go on the inside or back, depending on various decisions. 4. Before the title page: If you have a lot of blurbs, you can put them on their own pages, usually right at the beginning of the book. This is usually called the “Advance Praise” section. 5. On the Amazon/B&N book page: Putting blurbs in the book description or the About the Book section can add a lot of social proof to the book. 6. On your website: Another place to put them, though only one or possibly two tend to work here. 7. In your press materials: This is definitely a place to put them as well, as they will help land you press. WHAT IS A GOOD BLURB? A good blurb generally has these attributes: hOW TO gET iNCrEDiBlE BlUrBS fOr yOUr BOOk · 223