• How to [TOPIC] • The Joy of [TOPIC] • The End of [TOPIC] Examples: • The Art of Racing in The Rain • The Myth of Male Power • Confessions of An Economic Hitman • How to Train Your Dragon • The Joy of Sex • The End of Science Done poorly, these kinds of titles can seem clichéd and cloying instead of fresh. This technique is best used when it offers a twist— but isn’t so far out that it confuses the reader. 15. Consider coining a phrase or new word: This is very helpful, especially if you want to create a brand or company or extended product line out of your book. The problem with this is that it’s not an easy thing to do. Many authors try to create new words; few succeed, so try this sparingly. The most important element of this technique is that the word is easy to say and understand. Examples: • Babbitt • Denialism • Essentialism 16. Use Amazon/Goodreads/Wikipedia for inspiration: If you’re feeling stuck, you can always go look at how other books are named. 17. Use copywriting manuals for ideas: If you are truly stuck and cannot think of anything, read books about copywriting. They are 196 · ThE SCriBE METhOD