11. Use alliteration: Alliteration is the use of the same letter at the beginning of all or most of the words in your title. This makes things easier for humans to remember. Examples: • The Mighty Miss Malone • A Storm of Swords • The Pop-Up Paradigm 12. Alter a popular phrase: This is common in book titles and tends to work well—taking a famous phrase and altering it in a way that makes sense for your book. This works because it’s close to something people know, but not exactly the same thing. Examples: • The War of Art • Assholes Finish First 13. Use slang: Slang can work really well, especially if it’s used in a way that is nonintuitive but also novel. Examples: • Ain’t Too Proud to Beg • No Mopes Allowed: A Small Town Police Chief Rants and Babbles about Hugs and High Fives, Meth Busts, Internet Celebrity, and Other Adventures 14. Try cliché formats (or reversing them): There are a ton of book-naming tropes that can work well if used correctly: • The Art of [TOPIC] • The Myth of [TOPIC] • Confessions of [TOPIC] PiCkiNg ThE PErfECT BOOk TiTlE · 195