• The 48 Laws of Power • The Five Love Languages: The Secret to Love that Lasts • The 21 Irrefutable Laws of Leadership 9. Pique the reader’s curiosity (but withhold the answer): Using statements that seem to be impossible, unusual contrasts, or par- adoxes can make readers curious about what is in the book. The idea is to make a claim or statement that seems a little far-fetched or fantastical but promises delivery. This is very popular now with headline writing on sites like UpWorthy and ViralNova. The iconic recent example of this with books is one we already mentioned, The 4-Hour Workweek. Everyone wants to know how to work four hours a week, except it seems impossible, so you pick up the book to see what that guy is talking about. Examples: • Networking Is Not Working • 10% Happier • Who Moved My Cheese? 10. Use metaphors or symbols associated with the themes in your book: Humans think in symbol and metaphor. Using these powerful devices can help you create a title that really resonates. The iconic metaphor-based series is “Chicken Soup for the Soul.” The title signals the warm, nurturing feeling that our culture asso- ciates with chicken soup and connects it to something else—stories that nurture your soul. Examples: • Lean In • The Untethered Soul 194 · ThE SCriBE METhOD