• Steve Jobs • The Power of Habit 6. Target an audience: As we said, people use titles to judge if the book is for them. Part of helping people understand this can be targeting them in your title. You can target specific audiences by naming them or by describing their characteristics. This works especially well if you have a series of books, and then do versions targeted to specific niches. Examples: • What to Expect When You’re Expecting • Physics for Future Presidents 7. Offer a specific solution to a problem: This is very popular in the self-help and diet spaces. You tell the reader exactly what prob- lem your book solves in the title. This is similar to the promise of a benefit, but not the exact same thing; a benefit is something addi- tive, like being sexy. A solution to a problem takes away something negative, like losing weight. Examples: • Man’s Search for Meaning • 6 Ways to Lose Belly Fat Without Exercise! • Secrets of Closing the Sale 8. Use numbers to add credibility: Specifics, like numbers, add credibility and urgency to your titles. They can provide structure for your information, or they can make hard things seem easier. Specificity enables people to engage the idea in a more concrete way, and gives bounded limits and certainty on time frames as well. Examples: PiCkiNg ThE PErfECT BOOk TiTlE · 193