3. Use relevant keywords: For nonfiction especially, search matters. You want to make sure that when someone searches for the subject or topic of your book, it will come up on Google and Amazon. But it’s a balancing act, because you don’t want to sacrifice the authenticity of the work for what looks and feels like a search string query. If you are unsure of this, go look on Amazon and see how often subtitles and titles use additional keywords to attract more search engine traffic. Examples: • The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change • Mindset: The New Psychology of Success • Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com 4. Make a promise of a benefit: Some of the best titles promise to help readers achieve a desired goal or get some wanted benefit. They specifically call out an end result that people want: Examples: • How to Win Friends and Influence People • Getting Things Done • Think and Grow Rich 5. Be simple and direct: Some of the very best titles are just basic statements about what the book is. There is nothing wrong with this—it can work well, especially for strictly instructional books. Examples: • Getting Past No 192 · ThE SCriBE METhOD