7.4 hOW TO gET A grEAT BOOk COvEr I could write an entire book just on book covers. It’s a deeply inter- esting subject with a wealth of both art and data behind it…but I won’t do that to you, because you probably don’t care. Instead, I’m going to make this as simple as possible for you to get your book cover right. This chapter will walk you through what you need to know about book covers, why you need a book cover designer, how to find a good one, how to work with them to ensure they create the cover you want, and how to make sure you have the right cover when the process is done. WHAT YOU NEED TO KNOW ABOUT BOOK COVERS There are three big principles you need to know: 1. YOUR BOOK WILL BE JUDGED BY ITS COVER (AND THAT’S GOOD) We all know the saying, “Don’t judge a book by its cover.” But that’s not the reality of life is it? hOW TO gET A grEAT BOOk COvEr · 279